Often times, we don’t honor people for the contributions to society until they pass away. They certainly are appreciated to a certain degree, but I believe honoring someone’s legacy after they die isn’t good enough. Especially in Hip Hop, artists can get lost in the fray of the game and people will over emphasis their worth to the game when they die. For some reason in this genre especially, our legends get pushed to the back seat because they aren’t ‘hot’ or are older. It’s no doubt this is a young man’s game, but it doesn’t have to be that way, we must honor our legends while they are here as well as when they are no longer gracing the planet.
I chose Nipsey Hussle for the first installment of #Roses for various reasons. Do not get it twisted, Nipsey Hussle is world renown and ascending even higher in his music career, but I feel what he is doing and how is doing needs to be stated directly. Nip has been tearing up the West Coast and the world musically for going on a decade now, it seems like yesterday when I first heard “Bullets Ain’t Got No Name,” time flies is an obvious understatement.
There was a time not too long ago, well it depends what you consider ‘a long time,’ but in the context in the history of West Coast mainstream rap music, the West had ‘fallen off.’ The Game made people remember what that classic West Coast sound was about, and artists like YG, Kendrick Lamar and Nipsey Hussle continue to carry the torch. It just isn’t about the actual music though, like Rick Ross says, “It’s Deeper Than Rap.”
In an industry that placates to industrial norms and such, Nipsey has slowly broke the mold on how an artist can take back the ownership of his music and control his own destiny. Through various mixtapes and savvy business manuevers, Nip has grinded to the point where even the Legendary Jay-Z supported his move to release product at a higher normal than price to display true support throughout his fan base. It takes bold moves and a lot of self belief to execute the moves the Hussleman has made, that is why he is where he is and he’s only growing his brand exponentially.
Business moves aside, this guy has been making heat for years, and is getting ready to release his album “Victory Lap.” The first single “Rap Niggas” was even featured in a new Foot Locker x Jordan commercial starring Kawhi Leonard. Like I said, this guy is making boss moves, constantly. Below you can catch the official video for “Rap Niggas,” and be sure to keep an eye out for “Victory Lap,” I’m sure it won’t disappoint.